Is It Too Late For You?
Several times in the past few years, I've had clients who called me as a last resort. They were going under for the third time and sinking fast. Their expectations (or hope) was that I could turn their business around in a few days.
It took them years of bad decision making to get to where they are, but they want everything fixed in 30 days or less. Oh, and by the way, we don't want to invest any more money in our business because we can't afford anything else. But fix it and fix it fast.
NOT GONNA HAPPEN!!!
It takes, at a minimum in most cases, 90 days to see any real results and usually 6-months to a year of hard work (80 hour weeks) to start turning a failing business around.
When you look at developing a brand or fixing a damaged brand, you are looking at 6 - 12 months.
Developing a social media strategy? You are facing 6 - 12 months of consistent effort to start seeing results.
Got a new website? 6 - 12 months of consistent effort working on your SEO (search engine optimization) to get ranked well in Google. You may get lucky and get to the first or second page in the first 30 days, but it takes work to stay there.
Have people seen results in each of the scenarios I mentioned above in a couple of days? Yes, but that is the exception rather than the rule.
Marketing takes time. I was speaking with a very successful friend of mine last week and he told me about a couple of clients that took him almost a year to land. A lot of schmoozing and a lot of phone calls. And he is a multi-millionaire with a great track record in sales.
Everything takes time. You cannot turn a business around in a few days. You can start taking action to turn the business around, but it will not happen overnight.
The people who seem to get the best results are the ones who are constantly trying to improve their business, even when things are going extremely well.
They surround themselves with the coaches, consultants, and assistants they need, and they spend the money to make sure they are doing the right things to remain successful.
I was reminded of all this when I got a call from a former client a few days ago that I will start working with again next week. Things are going well in his business, but he realizes he needs to surround himself with people who can take him to an even higher level. That is the reason for his success.
Don't wait until you are going under for the third time. Don't spend years "trying to make things work", struggling, and going deeper into debt before you call in the troops.
Don't wait until it's too late. Find a coach, consultant, or whatever you need in your business ... NOW ... before you need them. This is what successful people do.
It took them years of bad decision making to get to where they are, but they want everything fixed in 30 days or less. Oh, and by the way, we don't want to invest any more money in our business because we can't afford anything else. But fix it and fix it fast.
NOT GONNA HAPPEN!!!
It takes, at a minimum in most cases, 90 days to see any real results and usually 6-months to a year of hard work (80 hour weeks) to start turning a failing business around.
When you look at developing a brand or fixing a damaged brand, you are looking at 6 - 12 months.
Developing a social media strategy? You are facing 6 - 12 months of consistent effort to start seeing results.
Got a new website? 6 - 12 months of consistent effort working on your SEO (search engine optimization) to get ranked well in Google. You may get lucky and get to the first or second page in the first 30 days, but it takes work to stay there.
Have people seen results in each of the scenarios I mentioned above in a couple of days? Yes, but that is the exception rather than the rule.
Marketing takes time. I was speaking with a very successful friend of mine last week and he told me about a couple of clients that took him almost a year to land. A lot of schmoozing and a lot of phone calls. And he is a multi-millionaire with a great track record in sales.
Everything takes time. You cannot turn a business around in a few days. You can start taking action to turn the business around, but it will not happen overnight.
The people who seem to get the best results are the ones who are constantly trying to improve their business, even when things are going extremely well.
They surround themselves with the coaches, consultants, and assistants they need, and they spend the money to make sure they are doing the right things to remain successful.
I was reminded of all this when I got a call from a former client a few days ago that I will start working with again next week. Things are going well in his business, but he realizes he needs to surround himself with people who can take him to an even higher level. That is the reason for his success.
Don't wait until you are going under for the third time. Don't spend years "trying to make things work", struggling, and going deeper into debt before you call in the troops.
Don't wait until it's too late. Find a coach, consultant, or whatever you need in your business ... NOW ... before you need them. This is what successful people do.
Labels: business, internet marketing, marketing, time management
posted by Mike Coleman @ 11:20 AM
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